In the world of publicity, it's a wellknown fact that the way you tell something is almost as important as what you tell your potential customers.

The first step to get your message across is to get the target's attention.

A person will not see the neon-sign while he's looking on a menu, but he will hear the backgroundmusic and hear your radio-ad. A flashy dressed girl with a walkman will not hear the ad, but will see the neon-sign.

The point is: The more media you use to get your message across, the more chance there is that someone will notice and eventually pay attention. That's why multimedia is such a teriffic medium: By using a combination of several media, you are able to get the necessary attention that your message deserves.

Multimedia is doing exactely that: it combines several techniques. Especially CDrom is a very powerful carrier for multimediaproducts, in the near future even more powerfull by the evolution to DVDrom. The large capacity of a single CD-disc and it's low replicationprices are an important factor.

The internet is useful in another way. Due to bandwidth-limits, one has to be careful to keep the data within certain boundaries. After all: you can't use an oiltanker on a brooklet. The internet however has a great advantage: it is easily updatable. You probably are not prepared to repress your CDrom every day. Updating a website on the other hand is less expensive. Therefor, the combination of both is ideal: The date-sensitive info can be placed on a website, linked to a general interface with large datablocks and graphical files on a CDrom.
And this is only one of the possible applications.

A similar effect can be reached by combining separated media in what is not called multimedia, but a mediamix, as the media stay separated. (f.i. a tv-commercial, an ad in a magazine and distribution of gadgets at fairs and events...